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Ask for Referrals: And Get the Answer You Want!
By Mical Johnson - 1/4/2008

Why are people scared to ask for a referral? Is it the fear of rejection, or do they think that it will annoy their client. If you have been giving 100% to your client and have given them truly excellent service then you shouldn`t be ashamed to ask for the opportunity to give that same superior serv...

Learn The Five Key Steps To Getting Free Publicity For Your Internet Site and Products
By Dianne Beiermann - 1/4/2008

1) Website Focus Make sure your site is focused on a specific category of products. I cannot stress this enough. The editors will often check to see if your site features products that are in the same category as your product press release. This is one of the key ways you can get free publicity for ...

Are You Ready To Be Your Own Boss?
By Abel Cheng - 1/4/2008

You have this burning desire you want to be on your own. The temptation is so great that you want to quit your job. Enough is enough. You`re sick of working for other people for a ridiculous pay. To be your own boss means controlling your own destiny, having your own time and no bosses to report to....

The Magic Of Email
By Linda Miller - 1/4/2008

These days email is taken for granted and used perhaps without fully appreciating its power. For example, recently I had some concerns about whether or not my newsletter was being properly delivered through the automated service that I use. I decided to send a note to my subscribers and ask them to ...

Searches and Summaries
By Ron Tower - 1/4/2008

The Web is constantly growing and changing. The key issue for users of the Web is to know what is there that might help them, or inform them, or entertain them, and to find out in a timely fashion without spending all their time looking. There are two main ways to do this, searches and summaries. Th...

Unlock The Power Of Online Groups
By Corey Morehouse - 1/4/2008

Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic. By no means am I saying throw in the towel on traffic exchanges as I...

Direct Mail - Don`t Assume, Just Test and Track
By Joy Gendusa - 1/4/2008

Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that y...

4 Ways to Get a Prospect`s Attention Fast
By Bob Leduc - 1/4/2008

Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can`t. This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. You have to capture a prospective customer`s attention i...

Reinvent Yourself in a New Career
By Cathy Goodwin - 1/4/2008

Some people reserve the word "vocation" for religious calling. Contemporary career guides encourage us to think of a "life purpose" that guides and gives meaning to a life, regardless of career. See, for example, Mark Albion`s book, Making a Life, Making a Living. Many people speak of being "called"...

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
By Julia O`Connor - 1/4/2008

Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corpor...

Interview Skills That Attract Offers
By David Richter - 1/4/2008

An interviewer?s mission is to assess your qualifications compared to the other candidates interviewed. Asking you questions is their way of accomplishing that mission. Preparing meaningful responses in advance is your way of impressing the interviewer. Be prepared to talk about your skills, compe...

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas
By Christina Khan - 1/4/2008

Parents are always looking for free and easy ways to improve their child`s education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundrais...

Answering The "What Are Your Weaknesses?" Interview Question
By Jonathan Lewis - 1/4/2008

One of the trickier questions an interviewer might put to you is ?what are your major weaknesses?? What are you meant to say? If you list all your weaknesses, aren?t you just giving the interviewer reasons to think that you aren?t up to the job? If you read most other interview advice guides, they ...

Revenue Growth Through Alliances
By Steven Mednick - 1/4/2008

Any company in today`s global economy must eventually face the issue that if it is not growing, it will be expiring. For most companies, mergers and acquisitions are too risky to be a revenue growth option. Organic growth, though low risk, may have some considerable limitations. A third option - all...

Show Your Versatility - It`s the MCP Way
By James Croydon - 1/4/2008

So what is the big deal with being a Microsoft Certified Professional also known as MCP? Is it the cachet of having some extra letters behind your name on your resume? Well, if you are into that sort of thing, sure. However, letting potential employers know about that Microsoft certification coul...

What`s The Deal With Discussion Lists For Writers? (Part One)
By Danielle Hollister - 1/4/2008

Are they really free? Are they actually helpful?

Why do writers subscribe to these lists?

Why do people start lists for writers?

While there`s no definite answers to any of those questions, I can share some opinions of other writers, who have participated in discussion lists,...


Large-Scale Organizational Change: Look Before You Leap!
By Michael Beitler - 1/4/2008

I am often asked, ?Should organizational change be done quickly or slowly over time?? and ?Should management attempt large radical changes or small incremental changes?? The safe answer is, ?It depends.? The literature on organizational change identifies two general types of changes: first-order cha...

Advertising in Video Games Hit a Speed Bump
By Louis Victor - 1/4/2008

The publishers of the popular video game ?Grand Theft Auto: San Andreas? are feeling the heat from the Federal Trade Commission as of late. A probe has been launched into the popular video game and this comes on the heels of New York Senator Hilary Clinton and Michigan Congressman Fred Upton urging ...

5 Steps to Weathering Your Personal Storms
By Mary Lyn Miller - 1/4/2008

With the country gripped in the aftermath of Hurricanes Rita and Katrina, it reminds us that we often experience similar "storms" on a personal level. The loss of a job, a loved one, a break-up, moving, health issues and other traumatic transitions can "knock you off balance" and make you feel every...

Spam! What`s the Real Problem
By Dean Walden - 1/4/2008

Most people now know the official definition of spam- Unsolicited Commercial Email (UCE for short). That definition does several things we should look at.
  1. It categorizes spam as commercial
  2. It limits it to email
  3. Calling anything unsolicited creates vagueness
Even though all the...

DMOZ Editors - Does Absolute Power Corrupt Absolutely?
By Lee Munson - 1/4/2008

DMOZ editors are supposed to be professionals in the category that they choose to edit and review. They are also supposed to have high standards when it comes to giving the general public quality websites with content that pertains to the category in which they are editing. But, is this really the c...

Boost Your Sales With These Proven Responses
By Adam Urbanski - 1/4/2008

When five years ago I was faced with having to sell my services for the first time I was terrified. I hated asking for the sale. I dreaded the part where my potential clients inevitably came up with objections why they couldn?t use my services.
Case Study; Television Infomercials Are They Viable?

By Lance Winslow - 1/4/2008

Recently I helped an entrepreneur work thru the details of launching a new start-up business of a personal technology product. His goal was to sell the product thru TV infomercials. A few things concerned me with this and so I asked him if he had ever done an infomercial or sold anything that way? H...

I Find A Photography Goldmine, A Closet Full Of Camera Equipment
By Steve McArthur - 1/4/2008

I was going through one of our closets looking for something. It was a closet that I normally don?t go into because all it has in it are towels and bathroom stuff. I happened to look up on a shelf and I saw an old tan leather case which I knew contained some of my wife?s old camera stuff. Years ago,...

Stay At Home Moms No Longer Struggling To Make Ends Meet
By Lindsay Blades - 1/4/2008

It is hard to be a stay at home mom. You deal with a lot of pressures that most people would not understand. Aside from the cooking, cleaning and kids, you also have the feeling of inadequacy, if you are anything like me. I Love being able to stay at home with the children and I no longer mind th...

It`s CNN! They Want To Talk To You!
By Rudi Goldman - 1/4/2008

Being invited to appear on radio and television used to be reserved for top company executives and spokespersons. Until quite recently, the chance of being invited to make a media appearance was extremely small, even for the highest echelon. Today, almost anyone in responsible positions could be ca...

10 Critical Press Release Writing Tips
By Paul W Wilson - 1/4/2008

1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the ?who, what, where, when and why? in the lead of your press release. The remaining part of your press release should include supporting facts and examples. 2. Make it easy for the media:...

Rapid Technology Prototyping
By Lisa Parmley - 1/4/2008

Rapid technology prototyping, alternately referred to as rapid prototyping (RP), is currently the most advanced method for quickly creating a prototype. This technology is accomplished by using a rapid prototyping machine. Rapid prototype machines can produce prototypes in mere hours. Depending on ...

7 Steps to Guide Your Graduate School Search
By Paolo Basauri - 1/4/2008

The Graduate School Search Process Once you are close to achieving your undergraduate degree, it?s time to begin a graduate school search to lead you to the next level of your education. Of course, with degree completion activities taking most of your time, you may find it difficult to launch a c...

The Entrepreneurial Mindset: Do You Have What It Takes?
By Angel Brown - 1/4/2008

Attitude Is Everything Being successful as an entrepreneur depends on having the right attitude: the entrepreneurial mindset. While taking control of your own destiny can be an exhilarating, empowering experience, there are also pitfalls and hurdles you must consider. You`ve already overcome ...

Key Words to Build Traffic
By Tammy Ames - 1/4/2008

Much has already been said about having a content rich website using your key words for search engines to find you then direct traffic to your site. If you have your own web site, you will learn the importance of good key words to generate traffic to your website. Some are marketing their business ...

3 Questions No Job Seeker Ever Wants To Be Asked?
By Brian Stephenson - 1/4/2008

Employer and interviewers expect you to answer tough question during interviews. Take a few minutes to brainstorm on how you might elaborate on the following answers. The answers you give to these questions that will be asked during your interview will be very important in your career prospects. S...

Advertising Headlines and How to Write Them
By Alan Sharpe - 1/4/2008

1. Attract prospects with your headline
Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicamen...

Successful Surveys: 10 Tips for Better Results
By Kathy Gulrich - 1/4/2008

Why would you use an email or online survey when you could simply call your clients and customers and ask for their input? Lots of reasons. - standardization
- easy to get large numbers of responses
- easy to tabulate, analyze
- easy (and often fun) for your clients and customers
- i...

Writing A Great Resume, Part 2
By Jane Fulton - 1/4/2008

TIP: Update your resume often. Be sure to add details of any training course, new interests and areas of responsibility. Continue to style your resume the way we did it before. Use Bold font for section headings. You might also want to underline them. TIP: For Speed-highlight the text to underline -...

How Can I Get Some Time to Myself?
By Debbie Lewis - 1/4/2008

?I never seem to have any time for myself. What can I do?? When my two year old followed me to the toilet today I had very similar thought to yours. As busy parents we can often feel like there is no time for us and we are forever running around after others. We can be great at looking after every...

How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime
By Charles Longsworth - 1/4/2008

Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program. Nevertheless, in spite of good intentions, it?s well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.) is through a Theme-Based Keyword Focused Content sit...

Brand Awareness - Brand Identity
By Scott D. White - 1/4/2008

About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It?s a great way to relieve stress and learn interesting tidbits about the people we work with. One afternoon our conversation...

Your 30 Second Commercial
By Sue And Chuck DeFiore - 1/4/2008

This tip is so simple, that many people we`ve talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This should be 50 words or less, and practice saying it until it becomes second nature. End it with phrases such as "I`d...

Are You Shooting Yourself In The Foot?
By Jeffery Glaze - 1/4/2008

Have you ever been at a networking function talking to someone when during the conversation you felt very self-conscious trying to say the right thing? Were you afraid that maybe if you said the wrong thing the person might not find you likeable, and therefore not want to do business with you? If yo...

Online Publicity vs Print Publicity
By S. J. Miller - 1/4/2008

Some would say that a newspaper story isn`t an actual newspaper story unless it appears in the "real" version of the newspaper. That?s just not true. Online publicity is as valuable, and sometimes even more exciting, than traditional publicity. Consider these benefits of online newspaper coverage: P...

Behavioral Interview Questions You Can Use Monday Morning
By Mike Nacke - 1/4/2008

If past behavior is the best way to determine future behavior then behavioral interviewing is a requirement for anyone serious about hiring top talent. This skill isn?t something that should be taken lightly, but everyone?s got to start somewhere. Keep in mind that you?re looking for specific exam...

Always Show Excitement When Interviewing
By Scott Brown - 2/10/2007

Some people tend to forget that when you are interviewing for a job, you are actually making a first impression that will last throughout your relationship with the interviewer. If you come across as a boring, uninterested individual, the people who are interviewing you will think that is the way yo...

Laminate Flooring Business - What You Need To After Deciding To Start
By E. Timothy Uy - 2/1/2007

Before reading this article, please note that it was written for people wanting to start their own laminate flooring business in the U.S. Therefore, parts of the information in this article are useful only for those particular people. After setting up your laminate flooring business plan and loca...

Effective Meetings by Phone - Part 1, How to Plan a Teleconference
By Steve Kaye - 1/26/2007

Teleconferences can be a boon or a bust. On the positive side, they allow people at different locations to attend meetings without having to travel. On the negative side, they can degenerate into frustrating struggles with uncontrolled babble. This occurs because people lack visual contact, which hi...

7 Secrets to Writing Inventory Procedures
By Chris Anderson - 1/21/2007

With 1 Million would you:
  • Pay off debt?
  • Purchase new equipment?
  • Invest/save for the future?
  • Give yourself a bonus?
1 Million Waiting in the Wings What do you and your business need that you have been putting off because you don?t have the money today? 1 ...

Monday Morning Mindfulness 08/23/2004
By Sandra Schrift - 2/6/2006

Welcome to Monday Morning Mindfulness . . . to my Clients, Colleagues and Friends. Join me every other Monday in getting motivated and inspired to act/think/feel something differently. 1. ON SPECIAL OFFERS AND INVITATIONS Would you like to be paid to speak? Learn how to connect with your aud...

Do the People in Your Organisation Dress For Success?
By Lorraine Pirihi - 1/23/2006

What really amazes me, with all the personal and professional development seminars people attend, from executives in corporate world, business owners and employees alike, very little investment has been made into the way they look ... personal image. Perception is Reality I`m no image consultan...

How to Automate Your Collections
By Tim Randle - 2/7/2005

Having been a landlord since the early part of 1994, I feel fairly safe in stating I`ve tried almost every imaginable way of collecting monthly payments from my residents. I want to run through some of these methods and let you in on the pros and cons of each technique. I`ll wrap it up by telling yo...

Don`t Use PR...
By Robert A. Kelly - 2/3/2005

?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives. A sad scenario that should not occur. In fact, as a manager in a business, non-profit or association, the exact oppo...



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